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IAB Forms Multicultural Council; Releases Landmark Hispanic Audience Research

5/24/10, IAB news release In order to support advertisers’ strategies to reach diverse consumer groups, the Interactive Advertising Bureau (IAB) today announced the formation of the IAB Multicultural...

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Report: Marketers adopting new targeting options

Cmo.com, 8/2/10 With the number of advertisers in the online space and the number of publisher/content options it is no wonder that audience targeting is taking off like never before. A recent survey...

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It’s Hard To Opt Out Of Behavioral Targeting? Really? Our Experiment

Paidcontent, 12/17/10 The Federal Trade Commission’s recent report on privacy offered a pretty damning indictment of the ad industry’s efforts to give consumers a say in how and whether data about them...

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Do Not Track? Advertisers Say ‘Don’t Tread on Us’

NY Times THE campaign to defang the “Do Not Track” movement began late last month. Do Not Track mechanisms are features on browsers — like Mozilla’s Firefox — that give consumers the option of sending...

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